Agencies sell volume and leave the sorting to your staff. We run the advertising, screen every inquiry against the criteria you set, and put only the cases you'd actually take on your calendar.
Same caller, same evening, two different firms. Most advertising money is lost here, at the point of contact, not in the ad account.
Most firms
With Adari
None of them are about how well you practice law.
You're in a hearing when the phone rings.
The hours you're least reachable are the hours people in trouble start calling. Nobody with a problem serious enough to need you waits politely until Monday.
A form submitted at nine at night sits until morning.
By the time someone calls back, they've spoken to two other firms and signed with one of them. Speed decides more of these than credentials do.
Referrals arrive when they arrive.
They're the best cases you get and the ones you control least. When they dry up there's nothing to turn up, and the slow months are the ones you remember.
Hiring for it doesn't solve it.
Another person at the front desk is a real salary, months of training on your case criteria, and someone who still goes home at five and takes vacations.
Referrals arrive pre-qualified. Advertising never does, and no agency can change that, because reach and relevance move in opposite directions. What comes in is mostly noise with real cases buried in it. The only question is who spends their week telling them apart.
Which is exactly why the ones that slip through cost more than anything you'd spend to catch them.
Rankings, clicks, form fills, lead lists. Every one of them stops at the moment somebody actually tries to reach you, which is where it's lost. If you've paid an agency before and have nothing to show for it, this is usually why.
You approve it once at launch. After that it runs whether or not anyone at your firm is thinking about it.
People with your kind of case find you
Campaigns built around your practice area and the counties you actually take cases in, written and adjusted by us against what's converting rather than what's getting clicks.
Every inquiry gets a response in seconds
Calls answered and inquiries responded to at any hour, including the evenings and weekends when most people in trouble start looking for a lawyer.
Only real cases get through
Jurisdiction, timing, injury, representation, case type. Anything that fails your criteria is turned away or routed wherever you choose, and never lands on your calendar.
It fits around what you already use
Consultations land in the calendar your firm already runs on, and follow-up keeps going for anyone who books and goes quiet. Nobody at your firm learns new software.
Three short calls. Everything in between happens on our side.
Where they come from, what happens when one arrives, and where they're being lost. If this isn't a fit for your firm, we'll tell you on this call.
The cases you want, the ones you don't, and exactly what has to be true before someone reaches your calendar. Everything else is built from this call.
Campaigns, intake, screening, and follow-up, configured to your firm and connected to your existing calendar. Nothing is required from you during this stretch.
We walk through the finished system end to end. Nothing turns on until you've seen it and signed off on it.
You'll have a login and can check anything yourself whenever you want, but the summary is written so that you don't need to.
What happens if it doesn't work?
You give us thirty days' notice, for any reason, and it ends. There's no term to serve out. Your ad account, your page, your data and every contact in it stay yours, because they were always in your name.
How is this different from the last agency?
They were paid to produce traffic and they produced it. We're measured on consultations booked and attended, which is a number you can check against your own calendar without taking our word for anything.
Do I have to change how my firm works?
No. Consultations go into the calendar you already use and follow your existing intake process. We build around your setup rather than asking your staff to learn ours.
Is this AI answering my phone?
That depends on what suits your firm, and we decide it together before anything is built. Some firms want every call answered and screened before it reaches them. Some want it screened and then transferred straight through to whoever's available. Some only want it calling people back who've already gotten in touch. Whatever the setup, callers are told they're speaking with an assistant, it never gives legal advice, and anything outside its scope goes to your team.
What stops you sending me junk?
You set the screening criteria before anything launches and they're enforced on every inquiry. Your report shows what we turned away and why, so if the filter is wrong you'll see it in the first month rather than the sixth.
Who actually does the work?
The people you meet on the first call. Your account isn't handed to a coordinator after signing, and you won't be explaining your own practice areas to someone new in month three.
Do I pay for advertising on top of your fee?
Yes. Your budget goes directly to the platform on your own account and your own card. We never hold or spend your money, and every dollar of it is visible to you.
What does it cost?
A one-time build fee and a monthly fee, both depending on your practice area, your market, and how much of the build is custom. You'll get real numbers for your firm on the call rather than a range that doesn't apply to you.
A working conversation about how cases reach your firm, not a presentation.