Advertising and intake, built for law firms
Booked consultations.
Not leads.

Agencies sell volume and leave the sorting to your staff. We run the advertising, screen every inquiry against the criteria you set, and put only the cases you'd actually take on your calendar.

See where your cases are leaking
No long-term contract. You own every account we build.
01
One call, two firms
The case you lost never left a voicemail.

Same caller, same evening, two different firms. Most advertising money is lost here, at the point of contact, not in the ad account.

Tuesday · 7:42 PM · inbound call

Most firms

7:42
Call comes in
7:42
Rings out. The office closed at six.
7:43
No voicemail left
7:51
Calls the next firm on the listYou never knew they called.

With Adari

7:42
Call comes in
7:42
Answered on the second ring
7:44
Auto accident, treated, King County, unrepresentedChecked against the criteria you set.
7:45
Consultation booked — Thursday, 10:00 AMOn your calendar before you finish dinner.
02
The real constraint
Good firms stay small for boring reasons.

None of them are about how well you practice law.

You're in a hearing when the phone rings.

The hours you're least reachable are the hours people in trouble start calling. Nobody with a problem serious enough to need you waits politely until Monday.

A form submitted at nine at night sits until morning.

By the time someone calls back, they've spoken to two other firms and signed with one of them. Speed decides more of these than credentials do.

Referrals arrive when they arrive.

They're the best cases you get and the ones you control least. When they dry up there's nothing to turn up, and the slow months are the ones you remember.

Hiring for it doesn't solve it.

Another person at the front desk is a real salary, months of training on your case criteria, and someone who still goes home at five and takes vacations.

03
Screening
Most of what comes in isn't a case.

Referrals arrive pre-qualified. Advertising never does, and no agency can change that, because reach and relevance move in opposite directions. What comes in is mostly noise with real cases buried in it. The only question is who spends their week telling them apart.

One month · Personal injury · Three counties
Illustrative Example
147
inquiries from advertising
Outside the counties you practice in
38
Past the statute of limitations
22
Already represented by another firm
19
No injury, or never sought treatment
27
Case type you don't take
18
Reached your calendarRoughly one for every working day of the month
23
Nobody at your firm spends a minute on the other 124. The ones worth referring out go wherever you tell us to send them, and you see all 147 in your monthly summary with the reason each was turned away.
04
The math
You already know what a case is worth.

Which is exactly why the ones that slip through cost more than anything you'd spend to catch them.

Three numbers you already know. Adjust them to your firm.
Average retained case value$40,000
Qualified inquiries a month40
Missed or slow to reach5%
Revenue at risk each year
$960,000
Before referrals, repeat business, or word of mouth.
These are illustrative estimates — actual figures depend on your practice area, conversion rate, and case values. The point isn't the exact number. It's that the demand is already yours, and you're paying to reach it. Our whole job is making sure it never reaches a voicemail.
05
Why this is different
Everyone else sells you traffic.

Rankings, clicks, form fills, lead lists. Every one of them stops at the moment somebody actually tries to reach you, which is where it's lost. If you've paid an agency before and have nothing to show for it, this is usually why.

Typical agency
Adari
What you're buying
Clicks, rankings, form fills
Consultations on your calendar
Who sorts them
Your front desk, one call at a time
Screened before they reach you
After six o'clock
Voicemail, or nothing
Answered and booked
Reported on
Traffic and impressions
Consultations booked and attended
Who runs your account
A coordinator you meet after signing
The people who built it
If it isn't working
Six to twelve month term
Thirty days' notice, any reason
06
What we run
Four things, none of them yours to manage.

You approve it once at launch. After that it runs whether or not anyone at your firm is thinking about it.

I

People with your kind of case find you

Campaigns built around your practice area and the counties you actually take cases in, written and adjusted by us against what's converting rather than what's getting clicks.

II

Every inquiry gets a response in seconds

Calls answered and inquiries responded to at any hour, including the evenings and weekends when most people in trouble start looking for a lawyer.

III

Only real cases get through

Jurisdiction, timing, injury, representation, case type. Anything that fails your criteria is turned away or routed wherever you choose, and never lands on your calendar.

IV

It fits around what you already use

Consultations land in the calendar your firm already runs on, and follow-up keeps going for anyone who books and goes quiet. Nobody at your firm learns new software.

07
Getting started
Live in a week.

Three short calls. Everything in between happens on our side.

Day 0
We look at how cases reach you now

Where they come from, what happens when one arrives, and where they're being lost. If this isn't a fit for your firm, we'll tell you on this call.

Day 1
You define what a case worth taking is

The cases you want, the ones you don't, and exactly what has to be true before someone reaches your calendar. Everything else is built from this call.

Days 2 – 7
We build it

Campaigns, intake, screening, and follow-up, configured to your firm and connected to your existing calendar. Nothing is required from you during this stretch.

Launch
You approve it and we go live

We walk through the finished system end to end. Nothing turns on until you've seen it and signed off on it.

08
Reporting
Numbers a managing partner can use.

You'll have a login and can check anything yourself whenever you want, but the summary is written so that you don't need to.

Monthly summary · Personal injury · Two attorneys
Sample Monthly Report
19 Consultations attended
of 23 booked
14s Median time to first response
slowest was under two minutes
41% Booked outside office hours
evenings, weekends, holidays
09
Straight answers
The questions you were going to ask anyway.

What happens if it doesn't work?

You give us thirty days' notice, for any reason, and it ends. There's no term to serve out. Your ad account, your page, your data and every contact in it stay yours, because they were always in your name.

How is this different from the last agency?

They were paid to produce traffic and they produced it. We're measured on consultations booked and attended, which is a number you can check against your own calendar without taking our word for anything.

Do I have to change how my firm works?

No. Consultations go into the calendar you already use and follow your existing intake process. We build around your setup rather than asking your staff to learn ours.

Is this AI answering my phone?

That depends on what suits your firm, and we decide it together before anything is built. Some firms want every call answered and screened before it reaches them. Some want it screened and then transferred straight through to whoever's available. Some only want it calling people back who've already gotten in touch. Whatever the setup, callers are told they're speaking with an assistant, it never gives legal advice, and anything outside its scope goes to your team.

What stops you sending me junk?

You set the screening criteria before anything launches and they're enforced on every inquiry. Your report shows what we turned away and why, so if the filter is wrong you'll see it in the first month rather than the sixth.

Who actually does the work?

The people you meet on the first call. Your account isn't handed to a coordinator after signing, and you won't be explaining your own practice areas to someone new in month three.

Do I pay for advertising on top of your fee?

Yes. Your budget goes directly to the platform on your own account and your own card. We never hold or spend your money, and every dollar of it is visible to you.

What does it cost?

A one-time build fee and a monthly fee, both depending on your practice area, your market, and how much of the build is custom. You'll get real numbers for your firm on the call rather than a range that doesn't apply to you.

10
Next step
Twenty-five minutes, and you'll know either way.

A working conversation about how cases reach your firm, not a presentation.

Where inquiries are being lost between arriving and being called back
What a case worth taking looks like at your firm
What this would cost you, in real numbers, before you leave the call
© 2026 Adari LLC
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